All good things come to an end, and all bad things, too, one supposes, and, as a matter of course, the noncommittal and the inconsequential… The More Things Change, Jim Murdoch
I began this blog with expectations. Ten years ago blogging was the thing to do. And it seemed like a good idea. Which it was. In practice, however, it was hard work and not always rewarding work at that. But I was in it for the long haul. So I girded my loins, put my shoulder to the wheel, my nose to the grindstone, gritted my teeth, dug in my heels, took a deep breath and stood my ground. Oh, and waited to be discovered. In the years that followed, my peers, one by one and then, it seemed, in droves, gave up the ghost, many for Facebook, some for the real world, one of two for the next. There’re only a handful of us old-timers left and my ego—I still have one of those tucked away for special occasions—would’ve liked to be the last writer standing but my common sense put her foot down. (Wonder why my common sense is female?)
There’re several reasons blogs fail and the main ones are simple and obvious: no one (or next to no one) reads them and the blogger loses heart, they run out of things to say or they burn themselves out. Having experienced burnout-with-a-capital-b more than once I think I can tell the difference between being dog-tired and burnt out and I clearly haven’t run out of stuff to write about and could easily keep going for another two or three years so I guess it must be loss of heart. I do have a small band of readers and it’s so small I could most likely list them all by name but let’s say it’s a dozen people and it probably is although that makes them sound like apostles. They rarely comment but commenting’s a burden and so I content myself with whatever appears and always, always reply; I learned that trick right at the start. Before the Internet I never had anything like a dozen readers. A dozen readers is good. But even with my low ambitions starting this thing I did imagine after ten years I’d’ve managed to do better than that and I might have if someone hadn’t moved the goalposts.
In the past you could get away with publishing a book and doing little or nothing to promote it because there weren’t that many books being written and mostly we only had access to what was published in our own country. Not so much these days now all the (virtual) borders have fallen. What you end up having to promote is you. If people take a shine to you there’s a much better chance they’ll read your book and tell people about it but you have to win them over first. With charm, wit and good looks don’t hurt. A couple of months back when I started drafting this post I read an article by someone called Jon over at Guest Blogging in which he talks about why his first attempts at blogging failed and what changed:
After about six months of licking my wounds and thinking about it, I finally decided to hire Chris Garrett (co-author of the Problogger book) to look at everything and tell me what I was doing wrong.
Here's what he told me:
Nobody knows who you are.
At first, I didn't get it. I said, "Yeah, but isn't that the point of publishing great content? You write lots of great stuff, and then the word spreads, and popular bloggers find out about you?"
"No," he said. "Popular bloggers find out about who you are, and THEN they read your content, and THEN they link to you. Connections come first. Great content comes second."
Located near the Red Sea in El Gouna, Egypt is an immense land art installation dug into the sands of the Sahara desert by the D.A.ST. Arteam back in 1997. It’s called Desert Breath and I wonder how many people have seen it other than in photos.
I wonder if more people went to see John the Baptist than’ve seen Desert Breath. I expect so. Because people spread the word and try as I might to convince myself and others the sad fact is I’m really not a people person. At the start, and for a good few years, I did genuinely try to make pals, support others and not do it with ulterior motives although one can’t help hoping others will reciprocate. And some did. And still do. But they were mostly the wrong people. If you’re looking to be discovered or even for a leg up. I’m not sure any of the “right people” are even online. Not in that way. I was certainly not one of them. For all the hours and hours I’ve spent writing thoughtful book reviews I have to wonder how many of my readers went out and bought that book because of what I wrote. Not many I bet.
So I’m stopping. For a while. Maybe forever. We’ll see. A part of me feels I’m letting the side down but that’s just me. It’s in my nature to feel guilty even when I’m doing what’s best for me. I’ll get over it. Ten years ago Michael Allen (known to many as Grumpy Old Bookman) wrote a similar post to this one. He entitled it ‘Sabbatical’ and suggested after a necessary break he might be back. His next post was in 2012. I’m making no promises. But I would like to thank everyone who’s popped in here even if it was only for five minutes: your attendance was noted and very much appreciated.
I feel I should leave you with some profundity, something to remember me by, but I’m drawing a blank. I’ve just got this picture in my head of a guy lying on his deathbed running his last words in his head over and over again to make sure he gets them word perfect because he knows he’ll only get one shot at it. He’s ready and realises the end is nigh—although not exactly how nigh—but decides it’s probably safe to take a wee kip and maybe things’ll be clearer when he wakes up but—you’re already ahead of me—he never does.
Yeah. Nuff said.
